How Kraftt joins brands with influencers!?

We’re in the generation of Influencer Marketing. Every next brand in your domain is spending grands to create a social media hype. But they lag due to the usage of conventional ways to find influencers. Even in the era of technology, we use manual ways to shortlist influencers, when we know that finding the right influencer who can help you get in front of your target audience will be an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales.

We at Kraftt. Keeping my mind all the problems faced by brands in finding the right influencer have designed cross-platform uniting brands and influencers.

Influencers from any platform be it Instagram, Facebook, Youtube or Twitter can create an account for FREE. And Brands can browse through a catalog of influencers and select the influencer they find the right match.

12 Ways how Kraftt makes it easy for you?

Influencer Discovery

Searching for an influencer whose profile aligns with your brand can be very difficult. We offer influencer discovery on tips, just apply a few filters and you’re good to go. You can select an influencer:-

• By the budget of your campaign
• By the content category
• By past performance metrics
• By the niche of the influencer

Transparency

We offer complete transparency of influencer’s commercials and insights. Unlike, Marketing Agencies we offer clarity to both ends, charging nothing. Wanna know how?

A brand can view:-

• Influencer’s Social Media Handle,
• Influencer’s Contact details,
• Promotional costs (commercials),
• Post insights such as average likes, reach, engagement rate,
• Influencer’s audience demographics

Large Database

We have a large database of influencers. We use AI-based algorithms to actively VERIFY, UPDATE, and TRACK influencer’s data every now and then so that one can get the latest post insights of the influencer.

Audience Insights

There are some undetectable things, like what percentage of followers does an influencer has that will appreciate a beauty product. Or will spending grands on such an influencer whose female audience very less get you conversions. We got it covered for you.

We use Graph API to track:-

• Influencer’s follower’s location,
• Influencer’s audience interest,
• Influencer’s audience gender ratio

Past Brand Associations

We give you a complete list of an influencer’s past brand associations and works. So, that you can know if they’re working with your competition or can Find influencers working in the same industry.

Influencer Comparison

No need to manually create a list of shortlisted influencers and compare them on various aspects. We provide you with a feature of comparing influencers, by just adding them to a list and comparing them on the basis of their KRAFTT POINTS.

Kraftt Scores

We have respective Kraftt scores for each influencer, based on carefully selected performance metrics, calculating an influencer’s effectiveness in a given platform and the reviews given at the end of every campaign by brands.

Custom Influencers List

Want to select an influencer for a future campaign? Just add them to your custom-made influencers list. You can make a custom list on the basis of:-

• The budget for your campaign
• Category of an influencer

Or

• Any criteria you like

In-App Messaging

Tired of using multiple tools to communicate with influencers. Try using just one platform for searching, monitoring, and CONNECTING. Our feature of In-App Messaging, helps you connect with as many influencers you like. Where you can ask them specific queries or even negotiate.

Real-Time Monitoring

Now you can monitor how much money is spent every minute on your campaign, you can get a hawk-eye perspective of your campaign knowing the progress of your promotions through performance metrics.

Audience Analytics

Ever wondered who are those people interested in your product? No need to wonder now because now you exactly know which unexplored segment is your product tapping into by knowing the viewers:-

• Location
• Age Group
• gender

Tracking Engagement

You can not only see who all viewed your promotions but also monitor who actually liked and commented on the posts. We also provide you with a daily engagement graph to track when and at what time did the post got the highest engagement.

Payment Security and Reliability

Worried if the influencer will post your promotion or not? No need to, because we only transfer your money when the promotion post is posted and LIVE on the respective platform by the influencer. Your money is in safe hands.

We aim to create a ‘One Stop Platform’ where you can SEARCH, VERIFY, SELECT, and PAY influencers. One platform where you can MONITOR, ANALYSE, and OPTIMISE your campaigns to get the maximum results that too FREE OF COST.

If you find these solutions valuable, Don’t forget to have a look at our BLOG WEBSITE and CONTACT US for any queries.